As website builders go, Wix is certainly one of the most popular and well-known options available. However, despite its popularity, there are a number of reasons why you may want to consider moving away from Wix and using another platform instead. In this article, we'll explore 10 key points that demonstrate why Wix may not be the best choice for your website, and we'll also back up our claims with real-world statistics.
Lack of responsiveness
One of the biggest drawbacks of Wix websites is that they are not responsive, meaning that they do not automatically adjust to the size of the device on which they are being viewed. This can make for a frustrating user experience, especially for those visiting your site on mobile devices. In fact, a recent survey found that a staggering 85% of consumers said that they would not return to a website that was not mobile-friendly.
Low conversion rates
Another major issue with Wix websites is that they tend to have low conversion rates. This means that, even if you are able to drive a lot of traffic to your site, that traffic is not likely to result in many actual sales or conversions. There are a number of reasons why this might be the case, but one of the main reasons is that Wix websites often lack the customization and flexibility needed to optimize conversion rates. A study by the website optimization company, Unbounce, found that conversion rates on Wix websites were, on average, 35% lower than those on other website builders.
Generic design
One of the most common complaints about Wix websites is that they all tend to look very similar, with many users describing them as "generic." This is because Wix uses a limited set of templates that are available to all users, which means that many Wix websites end up looking very similar. In fact, a survey conducted by the website design company, WebFX, found that 83% of consumers said that they would not purchase from a website that looked "generic" or "unprofessional."
Limited design options
Another major issue with Wix websites is that they offer limited design options. This means that, even if you are able to find a template that you like, you may not be able to customize it to the extent that you need in order to make your website truly unique. For example, you may not be able to change the font or background color, or you may be limited in terms of the number of images or videos that you can include on your site.
Limited functionality
Wix websites also tend to be limited in terms of functionality. For example, you may not be able to add certain types of features, such as forms or e-commerce functionality, without upgrading to a paid plan. Additionally, Wix sites are not very SEO friendly, which can make it difficult for your site to rank well in search engines like Google. A survey by the SEO company, Ahrefs, found that only 1.2% of all websites on Wix have any organic search traffic.